A strong, emblematic brand in France and in French-speaking Switzerland, Andros has nevertheless decided to overhaul its communication strategy. The pressure of competition is increasing,
while the expectations and habits of the different target customers are leaning more and more to natural flavours.

It should be possible to convey the solid notoriety and the high-end reputation of the company’s products equally for French- and German-speaking Swiss consumers. It is now time to establish a brand capable of meeting the quality expectations of the most discerning consumers and those on both sides of the Sarine.

We were enlisted to provide strategic accompaniment with a view to completely redesign the brand communication translated by new marketing segmentation, and a communication and promotional plan, followed by the creation and realisation of all of the contact points.

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