BCV

The BCV wishes to improve its image as a community bank among a target age group of 18-25 year olds at the Paléo music festival. Following a competition, we were awarded the design and the running of a stand for the general public in 2014, 2015 and 2016, as well as a VIP stand in 2016. This
was thanks to original concepts as well as outstanding project management.

By way of example, we placed the focus in 2015 on putting festival-goers in a scene and offering them the possibility of obtaining a personalised object with great perceived value. The concept: the participants choose a preferred musical setting, they dress up, pose for a photo that places them in a scene and this photo is printed onto a t-shirt which they receive as a gift. The satisfaction survey yielded a score of 9.2 out of 10 among festival-goers.

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BCV - Stand grand public Paléo 2016

BCV - Stand grand public Paléo 2016

BCV - Stand grand public Paléo 2016

BCV -VIP Paléo 2016

BCV -VIP Paléo 2016

BCV -VIP Paléo 2016

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